Why you should consider exhibiting here?
Scuba Show has been held in California for 37 years. In terms of the number of exhibitors and attendees, it is the largest consumer dive show in the United States.
Scuba Show is held in the Long Beach Convention Center, a beautiful venue at the Long Beach waterfront. The show draws thousands of attendees from the West Coast and beyond. Attendees come to learn about their options – and to become your customers.
The promotion for this year’s show will exceed any in the past. Scuba Show has been America’s largest consumer dive expo for years. We are committed to keeping this the best show produced. Scuba Show is must-see for attendees – that makes it a must-do for exhibitors.
Why is Scuba Show in California?
California is a strong market. It is:
- #1 in the number of divers. Southern California has the largest concentration of divers in the world.
- #1 each year in the number of dive certifications.
- #2 in the number of dive retailers.
- The country’s largest market for dive equipment sales.
- A market of heavy dive travelers. California is the #1 state for dive arrivals into Pacific destinations, and the #1 to #3 state for dive arrivals into Caribbean destinations, depending on the island/area.
- A younger market than other shows/areas.
- A very affluent audience.
More than California, attendance at Scuba Show is regional. Attendees come in from the Western states of Arizona, Nevada, Utah, Washington and Oregon. The show markets heavily to that:
50% of attendees come in from what would be considered ‘local markets’ of Los Angeles County, Orange County, Riverside County, Santa Barbara County and Ventura County. The other half come in far from the south (San Diego) to the North (to San Francisco) in California, and from the other western states.
The following numbers are from a survey that was conducted after the 2024 Scuba Show:
- 81% said they attended the show to see new gear.
- 44% said they decided to purchase dive equipment as a result of the show, with 20% still considering.
- 75% said that they wanted to see dive destinations.
- 36% decided to travel to a specific destination as a result of the show, with 36% still considering.
- 51% attended the show to make purchases.