Thank you to all the attendees and exhibitors at SCUBA Show 2010. We had an attendance of 11,216.
Please join us next year on June 4 & 5, 2011 at the Long Beach Convention Center.
BIG Numbers for America's Largest Consumer Dive Expo
Attendance
11,216 - SCUBA Show 2010 attendance
10,679 - Average annual attendance for the past 20 years
Survey of SCUBA Show 2010 attendees:
- 85% came to see the latest gear..
- 72% wanted to see destinations.
- 53% came to make purchases.
- Average 3.5 dives a month.
- On Average they spent 4 ½ hours at the show
The Market
- Base population within one-hour driving radius of the show: 17.6 million.
- California is the largest single diving market segment in the U.S. (source: DEMA).
- Southern California has the largest concentration of divers in the world.
- PADI and many major equipment manufacturers are headquartered in Southern California.
- California divers are the most active in the country (source: PADI).
- Over 100 dive retailers call Southern California home, the majority of which send representatives and their customers to the show.
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